Get to know

TRALERT® is the specialist in the field of LED vehicle lighting and has been focusing on its development, production, and delivery since its establishment in 2005. We do this based on our 7 assurances.  

Better light
Work safer

As a European importer and producer of exclusively LED vehicle lighting, TRALERT® distinguishes itself through a comprehensive and high-quality assortment, excellent service, and expert technical support.

Thanks to our specialization and focus, we have rapidly grown into one of the largest suppliers in our field. In addition to representing various renowned brands and manufacturers on the European market, TRALERT® also produces lighting products in-house. TRALERT® is also your partner in providing customized solutions for all your lighting challenges, whether it's individual lighting or fully customizing cable sets and complete solutions. 

With our in-house TRALERT® marketing team, we are perfectly capable of supporting you in terms of customised brochures, full shop-in-shop support and the delivery of customised Social Media content. 

 TRALERT®, your partner and innovative specialist in (LED) vehicle lighting.

Meet the Tralert®

A team full of specialists at your service every day.

Martin Nuwenhof


Jan Gijsberts

Business Manager and Finance

Koen Jansen

Purchasing and Product Manager

Lars Nuwenhof

Marketing Manager

Gerco Schiltmans

Commercial and Operations Manager

Tim Jolink

Sales Manager NL / BE

Frank Göring

Account Manager North/East Netherlands

Jan-Maarten Nuijt

Account Manager West Netherlands

Jurgen Dolk

Account Manager, Southern Netherlands

Account Manager BE/FR

John Vaupell

Commercial Support

Maarten verhaaff

Commercial Support

Ronald van Hal

Logistics Planner

Joost oosterink

Logistics Planner

Megan Myburgh

Management Assistant

Lennard Laar

Content Marketer & Brand Manager

Kevin van Mierlo

Online Marketer

Wessel Nuwenhof

Business Developer Benelux


Wilco Kool

Content & Brand Marketer

Roel Lam

Stagiair (Online) Marketing

Stijn Loverink

Stagiair (Online) Marketing

Meet the Tralert®
Italia team

A team full of specialists at your service every day.

Giancarlo Bellinzona

Executive Assistant

the years

TRALERT® has a rich history in supplying and modifying lighting for professional businesses. One thing has remained the same, the focus on LED.

An ultimate focus on LED gives us the opportunity to truly advise you while taking care of your lighting setup. LED vehicle lighting is what we excel at.


TRALERT® was established

Founder Martin Nuwenhof starts Traditech B.V. with the aim of bringing together various lighting specialists.

Some of the founders come from his previous organization, Data Display (LED Years). Together, they start TRALERT®.

Collaboration with Led AUTOLAMPS

Soon, contact was established with a reliable representative partner and manufacturer. With short lines of communication, insight, and control over production, TRALERT® was able to provide optimal support to parties in OEM quality LED lighting.

During this period, 98% of vehicles were still equipped with halogen



TRALERT® production

TRALERT® starts the production of its own work lighting. This is done through collaboration with engineers who perform on-site quality controls. 

This ensures that the quality for which TRALERT® stands remains guaranteed during the production of the LED vehicle lighting.

Collaboration with fristom

A collaboration has started with Fristom for the expansion of the range for the 12V market. The specialization in cabling also increases the possibilities for custom-made cable harnesses.



Collaboration with urban concepts

Een samenwerking is gestart met Urban Concepts. Een Europese specialist op gebied van signalering en wegafzetting. Door nauwe samenwerking worden de mogelijkheden voor pijlwagens en wegafzettingen significant groter.

expansion of production capacity

Door meer maatwerkopdrachten van verschillende grote carrosseriebouwers in Europa is de productiecapaciteit verdubbeld in eigen productielijnen. 

Dit zorgde voor een nog betere leverbetrouwbaarheid voor klanten.



Reseller marketing support

A program has been launched for resellers that helps with, among other things, visibility, up-to-date assortment, and integrations.

This is also in constant development for the benefit of TRALERT® resellers

expansion of warehouse locations

To strengthen delivery reliability, TRALERT® has jointly rolled out stock in various locations in Germany and the Netherlands with Dynamic Logistics 




TRALERT® is een fitheidsprogramma gestart om de gezondheid van medewerkers te garanderen. 

relocation and construction experience center

Due to the rapid growth of TRALERT®, it decided to start a new chapter in 2023: the company moved from Didam to a larger and more beautiful location in Duiven 

In addition to the extra workspace and the larger warehouse, it also provided the opportunity for an Experience Center...



Opening experience center

TRALERT® is proudly opening the Experience Center on June 7, 2024. Here, TRALERT® dealers, together with their clients, can experience TRALERT® LED vehicle lighting in practice.

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