About us
Get to know
to TRALERT®
TRALERT® is the specialist and partner in the field of LED vehicle lighting and has focused on developing, producing & supplying it since its establishment in 2005. We do this based on our certainties that work to your advantage.
YOUR SPECIALISED PARTNER IN
LED VEHICLE LIGHTING
TRALERT® is the European manufacturer and supplier of high-quality LED lighting for commercial vehicles. Primarily focused on the 24V truck and semi-trailer world, with additionally a wide range of solutions for 12V semi-trailers, agricultural, construction machinery and 4×4. Through a wide, ECE-certified range, customised solutions and fast delivery, TRALERT® supports its B2B partners throughout Europe. TRALERT® operates not just as a supplier, but as a knowledge partner offering complete lighting solutions - from design including cable sets to realisation and support.
Our partners choose TRALERT® certainties such as: high-quality products, delivery reliability and clear agreements. TRALERT® is involved from drawing board to realisation and offers support in all areas, from technical advice to marketing. Thus TRALERT® makes complex lighting simple and predictable.
Safety and quality shape the basis. The solutions ensure optimum visibility and reliability so that commercial vehicles can be safely and professionally lit on the road. As a committed partner, TRALERT® helps its partners beyond just delivery - with cooperation that adds value and delivers results.
TRALERT® - your specialised partner in LED vehicle lighting.
HIGH QUALITY
Fully certified and tested. Professional lighting that performs day and night.
CUSTOMISED SOLUTIONS
For example, complete lighting solutions including wiring harnesses that save time and money.
ONE ADDRESS
With over 3,000 articles, you are guaranteed to find a suitable solution for your lighting needs.
COMMITTED PARTNER
Moving forward together: we are your lighting partner from drawing board to realisation.
TECHNICAL EXPERTISE
Customised lighting advice based on years of experience and expertise
CERTAINTY OF DELIVERY
Avoid costs: always stock on site for lightning-fast delivery and less downtime.
THE SPECIALISTS WITHIN
TEAM TRALERT®
At TRALERT®, a dedicated team is at your service every day. Meet all the specialists.
SALES TEAM BENELUX
SALES TEAM IT & UK
MARKETING
OPERATING & LOGISTICS
PRODUCT MANAGEMENT
MANAGEMENT
2005
FOUNDING OF TRADITECH B.V.
Founder Martin Nuwenhof starts Traditech B.V. with the aim of bringing together various lighting specialists.
Some of the founders come from his previous organisation, Data Display (LED Years). Together, they are starting TRALERT®.
2006
LED AUTOLAMPS
Contact was soon made with LED Autolamps: a reliable, representative partner and manufacturer. Short lines of communication, access to and control over production allowed TRALERT® to optimally support parties in OE-quality LED lighting.
At this time, 98% of vehicles were still equipped with halogen.
2008
s TRALERT® production
TRALERT® is starting to produce its own work lights. This is through cooperation with engineers who carry out quality checks on site.
This ensures that the quality for which TRALERT® stands is guaranteed during the production of the LED vehicle lighting.
2012
Fristom
A partnership has been started with Fristom for the purpose of expanding the range for the 12V market. By specialising in cabling, possibilities for custom-made wiring harnesses are also increased.
2013
Urban Concepts
A partnership has been started with Urban Concepts. A European specialist in signalling and road barriers. Close cooperation significantly expands the possibilities for arrow trucks and road barriers.
2016
Expansion of capacity
To continue to meet the rapidly growing demand, TRALERT®'s production capacities have been doubled. This allows TRALERT® to guarantee security of supply.
2019
Marketing support
A programme has been launched for partners operating as resellers that helps with findability, up-to-date product range and links, among other things.
This is also in constant development for the benefit of TRALERT® resellers.
2020
: Warehouse expansion
To strengthen its security of supply, TRALERT®, together with Dynamic Logistics, has expanded its stock locations in various places in Germany and the Netherlands. In this way, TRALERT® continues to be able to deliver lighting on time, in line with the assembly process of an increasing number of first-time mounting customers.
2021
TRALERT® fit
TRALERT® has launched a fitness programme to ensure the health of employees. Here, importance is given to both healthy meals and sufficient exercise.
2023
Relocation to Duiven
Due to its rapid growth, TRALERT® decides to start a new chapter in 2023: the company moves from Didam to a bigger and more beautiful head office in Duiven.
Besides the additional work space and larger warehouse, it also offers the possibility of a TRALERT® Experience Centre.
2024
Experience Centre
TRALERT® proudly opens the TRALERT® Experience Centre on 7 June 2024; a unique experience world for LED vehicle lighting with training and truck areas. Here, TRALERT® customers can discover, experience & truck LED vehicle lighting in practice.
